The power on online media is in the precision behavioral and psychographic targeting.
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March 14th, 2008 at 8:16 pm
I absolutely agree with you. Unfortunately, most of online marketers are stuck with analytics 1.0 (counting clicks and visits). Future belongs to psychographic and cognographic profiling which require applications of more advanced quantitative methods to engagement and on-site metrics (see my Modern Metrix blog: mmx.typepad.com)