Twitter in English for marketing types.
All three of my regular readers know I’m a fan of my friends, so when they do neat stuff I like to mention it. One of those friends is Cal Evans, AKA the Sixty Second Tech of the one-minute podcast by the same name. He’s written a special report on Twitter as a communications tool for marketers and is selling it for the price of a couple of lattes, an organic danish and the Sunday paper. He sure doesn’t need my help getting the word out, but he’s getting it anyway.
May 7, 2008 1 Comment
What my washer manufacturer wants to know.
We said goodbye to our Maytag washer, which had been dispirited after the death a year or so ago of it’s companion Maytag dryer. We bought both ten years ago, which some believe was roughly the time the brand turned to crap.
January 22, 2008 No Comments
The power on online media is in the precision behavioral and psychographic targeting.
January 3, 2008 1 Comment


