Question for Apple’s ad agency:

Who is the agency anyway? TBWA\Chiat\Day?

Whoever you are, why haven’t you done a spot in the current PC vs Mac campaign with Hodgman and, instead of the current dude,  Jonathan Coulton? It seems perfect to me. At a minimum do it for the web. Maybe focus on how macs are the box of choice for creative folks.

So, to summarize, TBWA\Chiat\Day, why?

I’m not saying you should can the equity you have in the current mac guy, just add a guest star to the roster for a spot or two.  Seriously.