Anecdotal data for marketing professionals.

The Wife Unit and I were fast forwarding through the tundra of commercials in last night’s tragic Green Bay loss to the Giants, and we stopped on this commercial because we like it so much. The Wife hadn’t seen it as often as I so we ran through it four times, marveling at what a great job the Cowboys personnel (and the director) did with it. After the fourth viewing, the Wife Unit said, “That was great. (pause) What was it for again?”